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Euroleague visit a success - will become yearly event
From code sports -
"EUROLEAGUE IS HERE TO STAY
The NBL's historic partnership with EuroLeague heavyweights Panathinaikos and Partizan is set to become an annual event with both clubs "blown away" by the professionalism and hospitality on display in Australia.
And in a further boost, it is rumoured an NBL team could be invited to play in Partizan’s traditional open-air game in Belgrade next year.
It follows a successful maiden year of the Pavlos Giannakopoulos tournament in Melbourne and Sydney last week - the first time the event has been held outside of Europe.
The NBL’s historic partnership with EuroLeague heavyweights Panathinaikos and Partizan is set to become an annual event. Picture: Getty Images
The NBL’s historic partnership with EuroLeague heavyweights Panathinaikos and Partizan is set to become an annual event. Picture: Getty Images
NBL Director Nikola Milivojevic is excited to continue the respected relationship with heavyweights Panathinaikos and Partizan.
“It was always about creating something that hasn’t been done before – a history making event,” Milivojevic said.
“What happens in the Euro basketball is things don’t just happen once if everything goes well.
“You see their historical partnerships like Panathinaikos and Partizan and it is because they create a special bond.
“Both clubs enjoyed their time in Australia and they want to continue building their brands in our market, plus they received a benefit playing against our NBL teams.”
Panathinaikos and Partizan also attracted significant eyeballs via social media, showcasing the global popularity of the clubs.
The tournament generated over 37 million video views, reaching more than 282 million fans and driving 57 million engagements across social media.
Partizan president Ostoja Mijailović had 3.2 million views on his personal page alone."